To Learn How to Find a Profitable Niche, You Need Reliable Niche Research Tools.
There are many niche research tools out there. Some are definitely better suited for internet marketers than others. Today, we’re going to go over two useful niche research tools.
I’m going to be writing about the Jaaxy keyword research tool and the Wealthy Affiliate keyword tool. Both are owned by Kyle and Carson from the Wealthy Affiliate University. They both have very similar functions but there are a couple differences.
With the Jaaxy keyword research tool, you can sign up for a trial account for free. The trial account provides you with 30 free actions, such as keyword searches or keyword rank checks for URLs. After the 30 free searches, you would need to pay for an account upgrade to continue.
Jaaxy has 4 payment options for paid accounts. There are 2 options for Pro memberships and 2 options for Enterprise memberships. For a Pro membership, you can either pay $19 USD a month or $199 a year. With the Enterprise membership, you can pay $49 a month or $499 a year.
Both membership levels come with unlimited actions and a couple extra features but we’re not going to spend a lot of time going over everything. Just know that paid memberships have increased speeds and improved search results.
How do you use Jaaxy?
If you want to follow along, feel free to start your first search here:
To start off, you’re going to need a general niche idea. For my example, I will be starting with “pay off student loans” but you could start with anything you find interesting or are passionate about. The starting search window for Jaaxy looks like this:
Typing in the keyword “pay off student loans” will bring up a list of keyword ideas with a few important bits of information.
First, there is AVG. AVG is the average number of searches that keyword gets a month. Next is Traffic, which shows how many clicks you would get if you ranked #1 in search engines.
Then there is QSR, which stands for “Quoted Search Results” and shows the number of competing web pages using that exact keyword phrase. Following that is KQI or “Keyword Quality Indicator” and it shows red, yellow, or green to indicate keyword quality (green being best).
The last two are SEO and Domains. SEO shows a score from 1-100. The higher the number (based on traffic and competition), the more likely you are going to get ranked on the first page of search engines. Domains shows if .com, .net, or .org domains are available for purchase.
Looking at the keyword list, I noticed that “best way pay off student loans” had a pretty high traffic rating (ideally you want above 50), so I clicked on “Get QSR” to see about competition (which you want below 300). The keyword phrase showed that there were only 5 exact matches on search engines.
There was a problem, however. “Best way pay off student loans” doesn’t make grammatical sense. I needed to do another search using the proper term “best way TO pay off student loans” in order to see the real competition.
Looking at these results, I saw a ton of great keyword phrases. Going down the list, I decided to check out “how to pay off student loans fast” in the Wealthy Affiliate keyword tool to get a look at a couple more pieces of information.
On the Wealthy Affiliate keyword tool, there are 3 options that are different compared to Jaaxy. First, Article Power shows on a scale of 1-10 how strongly an article using that keyword will affect your search rankings. Next, PPC Power is on a 1-10 scale for how good the term is for Pay Per Click Marketing. Last, Dig just searches the keyword tool using the keyword phrase on the same row.
Looking at this information and seeing the other keywords mentioned, I ended up going with “how to pay off student loans faster” (that’s how this site got its title). The keyword competition is fairly low for the number of searches it gets.
Once you have your targeted niche idea, you have to check if there is a way to make money with it. I already knew that a topic revolving around student loans was profitable but I wasn’t sure about what kinds of programs I could be an affiliate for.
Using Google, I decided to search for the term “pay off student loans + affiliate” and it gave me some interesting Google instant recommendations.
“Student loan relief affiliate program” was a great term to search. It contained a keyword phrase related to my niche and it would show affiliate programs. Clicking that result showed me this:
This list of affiliate programs showed me that there were a lot of options to make money in the “how to pay off student loans faster” niche. These aren’t the only results I took into account, though. I thought of other things someone looking for that keyword might be searching for.
“Making money from home” is a great opportunity for when you have free time and I know many college students and recent graduates would need that kind of information, so a large part of this site became about ways to make money from home.
Searching in your own niche, try to think of other things that people might be looking for that you could utilize with your site. You would be surprised what you would find useful.
That’s really all there is to it.
There are other aspects of finding a profitable niche that I did not cover in this post. Those ideas are for another day and a more in-depth look at keyword research.
To learn more about affiliate marketing and keyword research, I recommend taking a look at the Wealthy Affiliate University. To see my review of Wealthy Affiliate, click here.
If you have questions or comments that you would like to share, be sure to post them in the comment box below. You never know if your response to this post can help out others visiting the page and I love getting the chance to read your replies.